Building myself as a social media brand starts with defining my niche and target audience, which will allow me to create tailored content that resonates with them. Consistency is key, so I'll develop a posting schedule and stick to it to keep my followers engaged. I'll also focus on creating visually appealing and shareable content, as this will encourage my audience to spread the word about my brand. Engaging with my followers, responding to their comments, and collaborating with other influencers in my niche will help me grow my online presence. Lastly, I'll continually analyze my performance and adjust my strategy as needed to ensure continued growth and success on social media.